Why have we created the accelerometer?

We get early stage startups

We have been active early stage investors for a long time. We have a broad perspective on the early stage technology market - having both funded other people's new ventures, as well as set up our own businesses. We have faced the challenges and opportunities of the startup world from the founder and the investor perspectives.

We've observed multiple startup challenges

We see the difficulties start-ups have identifying the right problems to tackle, finding product market fit, and acquiring, retaining and growing customers and revenues. We're often struck how many different pockets of capital there are available, at every stage of the startup journey. 

We've watched with some surprise and skepticism the popularity of crowdfunding. We've noticed the growth in the number of startup accelerator and incubator programs.

We want to understand more about whether and how Accelerators add value

Seedcamp pioneered the accelerator concept in Europe [8] years ago, emulating Y-combinator in the US. Since then the number of accelerators and incubators in the UK alone has grown to more than sixty [60]  programs. We wondered if we might have hit 'peak accelerator' yet, and suspected that the market might be maturing. How many general and specialised accelerators could the market sustain?   

How long do we have to wait to get some answers - the problem with everything to do with early stage is that the long run is a long time coming. In order to get closer to an answer here we have run a survey, first of the most prominent or active programs that have enough of a track record for us to build a meaningful picture. Here we publish these results.  

It is our intention to produce this report each quarter and to increase the breadth and depth of what we report, updating as each programme delivers its latest cohorts.

How did we get to these early, imperfect results?

3 Simple Questions, "On a scale of 0-10..."

How would you rate the Exposure to Investors during the Accelerator Program?

How would you rate the Business Development Support offered during the Program?

How likely are you to recommend Accelerator X to a friend?

Use a Well Understood, Quantitative Metric - Net Promoter Score (NPS)

The last question we asked, the how likely are you to recommend-question is a well known question in marketing circles, and is used to calculate the Net Promoter Score. From this question, group responses into Detractors (0-6), Passives (7-8), and Promoters (9-10). Subtract percentage of Detractors from percentage of Promoters to get NPS. Results may range from -100 to +100.